Free Essays on Brewing Excellence-The Case Of Starbucks Corporation

Starbucks have started its business in 1971 by opening a shop in Seattle's Pike Place Market. Until 1986 their operations were mainly in the area of Seattle, but from that year they started their expansion in other cities in the U.S. by opening coffee shops. Today Starbucks is operating 6,294 coffee retail shops throughout the world. How does Starbucks deliver good experience to customers? The company objective is to establish Starbucks as the most recognized and respected brand in the world. Their goal is to deliver the best service to their customers and also to deliver the best taste of the coffee. They are purchasing and roasting high quality whole bean coffee. They have variety of brand names which are widely known throughout the world and they are not only sold in their retail shops but also in the supermarkets. In their retail stores you can taste more than 30 types of different coffees, but you can also find â€Å"Tazo† tea, Starbucks ice cream, food, sweets, and many other things which make their stores a pleasant environment. Furthermore they are trying to introduce new products and develop new distribution channels in order to achieve their objectives. There are many interesting services offered by Starbucks to their customers but we would like to mention only few which make them different from other retail stores. For instance the Starbucks Corporati on has introduced â€Å"The Starbucks Card† which gives the ability to their customers to use the card as a form of a currency. With the introduction of this card they are improving their customer service; they shorten the lines in stores, and make a person’s daily stop at Starbucks quicker and more convenient. Additionally, the card is so technologically advanced that it is actually faster to use than a credit card, debit card, or even cash. Next interesting service they offer to their customers is the wireless internet connection in their coffee shops. They provide custom... Free Essays on Brewing Excellence-The Case Of Starbucks Corporation Free Essays on Brewing Excellence-The Case Of Starbucks Corporation Starbucks have started its business in 1971 by opening a shop in Seattle's Pike Place Market. Until 1986 their operations were mainly in the area of Seattle, but from that year they started their expansion in other cities in the U.S. by opening coffee shops. Today Starbucks is operating 6,294 coffee retail shops throughout the world. How does Starbucks deliver good experience to customers? The company objective is to establish Starbucks as the most recognized and respected brand in the world. Their goal is to deliver the best service to their customers and also to deliver the best taste of the coffee. They are purchasing and roasting high quality whole bean coffee. They have variety of brand names which are widely known throughout the world and they are not only sold in their retail shops but also in the supermarkets. In their retail stores you can taste more than 30 types of different coffees, but you can also find â€Å"Tazo† tea, Starbucks ice cream, food, sweets, and many other things which make their stores a pleasant environment. Furthermore they are trying to introduce new products and develop new distribution channels in order to achieve their objectives. There are many interesting services offered by Starbucks to their customers but we would like to mention only few which make them different from other retail stores. For instance the Starbucks Corporati on has introduced â€Å"The Starbucks Card† which gives the ability to their customers to use the card as a form of a currency. With the introduction of this card they are improving their customer service; they shorten the lines in stores, and make a person’s daily stop at Starbucks quicker and more convenient. Additionally, the card is so technologically advanced that it is actually faster to use than a credit card, debit card, or even cash. Next interesting service they offer to their customers is the wireless internet connection in their coffee shops. They provide custom...

Howard Aiken, Grace Hopper and the Mark I Computer

Howard Aiken, Grace Hopper and the Mark I Computer Howard Aiken and Grace Hopper designed the MARK series of computers at Harvard University beginning in 1944.   The Mark I   The MARK computers began with the Mark I. Imagine a giant room full of noisy, clicking metal parts, 55 feet long and eight feet high. The five-ton device contained almost 760,000 separate pieces. Used by the U.S. Navy for gunnery and ballistic calculations, the Mark I was in operation until 1959. The computer was controlled by pre-punched paper tape, and it could carry out addition, subtraction, multiplication and division functions. It could refer to previous results and had special subroutines for logarithms and trigonometric functions. It used 23 decimal place numbers. Data was stored and counted mechanically using 3,000 decimal storage wheels, 1,400 rotary dial switches and 500 miles of wire. Its electromagnetic relays classified the machine as a relay computer. All output was displayed on an electric typewriter. By todays standards, the Mark I was slow, requiring three to five seconds to accomplish a multiplication operation. Howard Aiken   Howard Aiken was born in Hoboken, New Jersey in March 1900. He was an electrical engineer and physicist who first conceived of an electro-mechanical device like the Mark I in 1937. After completing his doctorate at Harvard in 1939, Aiken stayed on to continue the computers development. IBM funded his research. Aiken headed a team of three engineers, including Grace Hopper. The Mark I was completed in 1944. Aiken completed the Mark II, an electronic computer, in 1947. He founded the Harvard Computation Laboratory that same year. He published numerous articles on electronics and switching theories and ultimately launched Aiken Industries.   Aiken loved computers, but even he had no idea of their eventual widespread appeal. Only six electronic digital computers would be required to satisfy the computing needs of the entire United States, he said in 1947. Aiken died in 1973 in St, Louis, Missouri.   Grace Hopper   Born in December 1906 in New York, Grace Hopper studied at Vassar College and Yale before she joined the Naval Reserve in 1943. In 1944, she started working with Aiken on the Harvard Mark I computer. One of Hoppers lesser-known claims to fame is that she was responsible for coining the term bug  to describe a computer fault. The original bug was a moth that caused a hardware fault in the Mark I. Hopper got rid of it and fixed the problem and was the first person to debug a computer.   She began research for the Eckert-Mauchly Computer Corporation in 1949  where she designed an improved compiler and was part of the team which developed Flow-Matic, the first English-language data processing compiler. She invented the language APT and verified the language COBOL.   Hopper was the first computer science Man of the Year in 1969, and she received the National Medal of Technology in 1991. She died a year later, in 1992, in Arlington, Virginia.

Objects of significance Essay Example | Topics and Well Written Essays - 250 words

Objects of significance - Essay Example Nevertheless, when we shared special moments during our school life with my best friends, some of them gave me these objects as a reminder of our friendship. In fact, I only get a chance to meet my best friends during the summer and winter break. My prime objective to attend CCQ was to study and leave this place; thus, I never had any intentions to socialize with other students. Instead, I had chosen to spend all recreational time on my phone since I get the chance to chat with my high school friends. However, one of them has recently decided to join CCQ, but we barely get a chance to spend quality time together due to our inflexible schedules. Once I read a quote by Edna Buchanan, â€Å"friends are the family we choose for ourselves." I realized the true meaning of this quote, when my friends, whom we had spent years together, are beyond my reach. These friends are my chosen family; in fact, they were even becoming very close to my mother. Therefore, with this background information, I hope it will be easy to make you understand what this bracelet and necklace mean to me. The bracelet was a gift from one of my oldest friends in NYC, though time difference has taken a toll on our friendship we have still managed to remain close friends. In fact, it is a gift with more psychological effects than sentimental value. Moreover, it keeps me closer to my friend despite the distance between us. On the other hand, this necklace was a gift on my birthday by another friend, who currently lives in Lebanon, and the necklace has the same value as the bracelet; thus, this gives a reason why these objects are of significance to me. Thank

Apple's Make-vs.-Buy Decision Research Paper Example | Topics and Well Written Essays - 750 words

Apple's Make-vs.-Buy Decision - Research Paper Example Another appropriate approach for Apple to recruit talent is to hold a job fair in technical schools and universities where there is an abundant supply of fresh and raw talents which Apple can mold according to its company culture. 2. Describe the recruiter traits and behaviors that would lead to the most successful recruiting campaign for Apple. Apple is in a very competitive industry where hiring the best and the brightest is also a competition among the industry players. Having this kind of environment, it is necessary that the recruiter has to have the traits that attract the best and the brightest and represents Apple well as an organization. The critical trait that a recruiter in Apple must have is its high aptitude and learning curve in technology. The best and the brightest employees are also equally discerning about their potential employers and sees the company through its representative- the recruiter. It would then necessary to impress potential recruits that Apple is the company that they could grow professionally when they work for the company. When it comes to behavior, the recruiter does not have to rigid which is typical among HR personnel in the corporate world, but could be casual as long the recruiter knows the job and the industry. Professionalism in the IT industry is gauge not by its appearance but what it can do. Its founder in fact, Steve Jobs was known to be fond of wearing jeans in coming to work. 3. Suggest three (3) ways that Apple can effectively plan for HR resources. Rank in order of cost to implement. a. Institute and strengthen employee retention program Apple should institute and strengthen its employee retention program so that it would not lose them to competition and embark again in a costly effort of recruiting new talents. Just like getting new customers, recruiting employees can also be costly in terms of opportunities lost (Dernovsek, 2008) due to the absence of talents that would do specific task. In short, Apple must f irst arrest any employee turnover before embarking with any recruitment program. b. Hold job fair Job fairs are relatively cost efficient way of recruiting the right talent (Guld, 2007). It has to be conducted in the university campus or onsite to â€Å"capture† the market of potential talents. In addition, the remuneration requirements of these potential employees are not also that costly compared to a seasoned employee because they will be joining the company at an entry pay grade. c. Buy another company While this may be convenient way of having the necessary talent for the company to do the internal manufacture of chips for Apple, it could be expensive and therefore requires careful consideration before making the purchase because it may affect the company’s bottom line if the acquisition proves to be wrong. 4. Discuss the benefits that forecasting provides for Apple. Forecasting talent need and its accompanying cost provides Apple the advantage of foresight. Forec asting places Apple in a unique and better position to prepare now for what is needed in the future so that when the demand rises for their microchips and intend to do it internally, they already have the talent to get it done. Recruiting the necessary talent when the need is already there may be considered too late because there is a gap between the actual need and respond time of the company’

Reasons for Colonization in Archaic Greece Essay Example for Free

Reasons for Colonization in Archaic Greece Essay The Greek Archaic Period (800-500 BCE) is known predominately for the establishment and development of individual city-states (poleis) within the country, as well as the colonisation movement which lead to an expansion in Greek land ownership throughout the Mediterranean region. This essay will discuss the reasons for and changes caused by colonisation, as well as the impact it had on militia warfare and how it aided the rise of tyranny. Firstly, after the collapse of the Mycenaean civilisation, the people of Greece formed small tribes which slowly developed into individual city-states, that is, poleis. Although each polis was separate and distinct from one another, the problem of overpopulation was inevitability encountered by the nation as a whole as it caused a shortage of land, familial disputes and social unrest. Leaders of each polis therefore decided to establish colonies in unclaimed or unoccupied land throughout the Mediterranean. Additional reasons for colonisations include rivalry between political groups, a desire for adventure, banishment of citizens and the search for trading ventures. Moreover, colonisation resulted in cultural integration, and at times amalgamation, between Greek and native culture. Local artistic characteristic were used in conjunction with traditional Greek style in the creation of pottery, jewellery and armour. Colonisation also resulted in inharmonious relations between local inhabitants however, with many natives being enslaved after their land was conquered. Another consequence of colonisation was the introduction of coinage as a means of exchange between different colonies and countries. Although this invention helped advance trading activities, it had profusely negative effects on the lower-class of Greek society who were exploited through their rich counterparts as a result of hoarding, high credit rates and the severity of the law in regards to debt repayment. Furthermore, as an effect of increased trade and economic prosperity, richer poleis’ replaced traditional methods of hand-to-hand combat with a new form of warfare – a mass phalanx of heavily armed soldiers or hoplites. Middle-class citizens could afford to provide or sell better quality armour and weaponry for their armies who depended on discipline and effective cooperation to win battles. An additional impact on military warfare through colonisation was an improvement in military strategies through the use of slaves. For examples, atives that had been captured and subjugated by the Greeks could be used in warfare as â€Å"light-armed men† (Tyrataeus, â€Å"Fragment 10†, l 67) to aid in battle. Finally, colonisation aided in the rise of tyranny in several ways. After the introduction of coinage, economic changes within the polis took place with rich merchants and traders forming the new wealthy commercial and industrial class. However, despite their financial status, these citizens were being kept out of political power by the eupatridae (well-born aristocrats). Widespread public dissatisfaction with the existing aristocratic elites resulted in their power being challenged and eventually overthrown by a tyrant – a popular member of the middle class with military support who then ruled over the polis. In conclusion, colonisation during the Greek archaic period resulted in many political, social and economic changes, enabling Greece to transform from a primitive agricultural economy to one of extreme power and influence based on trade, industry and money.

Declining Population of Loggerhead Sea Turtle :: Biology

Declining Population of Loggerhead Sea Turtle The title of this paper is pretty self explanatory and the facts are simple. The solution is feasible but yet, not enough action is being taken to make a difference. You would think that we as humans being the dominate creatures of the earth, would be able to understand the simplicity of knowing the negative effects of our carelessness and the impact it has on the creatures around us†¦Creatures that are close to defenseless when put in comparison with mankind. I didn’t want there to be a great mystery surrounding what my presentation is about because there doesn’t have to be. Most people either don’t know or don’t care about the declining population of the loggerhead sea turtles. While I can not change the attitude of a person who is apathetic, I can help increase the knowledge of a person who is ignorant about this subject. Ignorance would be a very good word to describe my amount of knowledge in this area before I began this study on loggerhead sea turtles. The saddest part of this story is that we as humans are too involved with ourselves and concerned about our own wellbeing. We will not take the time to step back and wonder how the creatures of this world are â€Å"getting along†. If we could just forget about ourselves for one minute and try to help out the creatures that are continually struggling to survive the negative effects that our growing and careless population has placed on them. Even though loggerheads are the most common of all sea turtle species found on the United States coasts, recent studies have show that this amazing turtle population is in steep decline and will be in danger if we do not begin to find out why its population is declining and what we can do to reverse this effect. The International Union for the Conservation of Nature listed the loggerhead as threatened in 1978. This means that the loggerhead has been considered "vulnerable for becoming extinct" for thirty years because of the numbe r of turtles left. Recent studies of loggerhead population have found that the number of females that nest in the Southeastern United States is continuing to decline at an alarmingly rapid rate. The United States Federal Government has reported that the loggerhead turtle population decline is not just something to be concerned about in one area of the world but it is a world wide problem.

Memory, thinking and intelligence

Early researchers believed intelligence was a general or unitary trait because scores on diverse measures of intelligence including verbal ability, numerical competence and abstract reasoning were highly correlated (Spearman, 1972). However, modern theories or intelligence have defined intelligence in terms of multiple dimensions. Two of the most known intelligence theory is that of Gardner’s multiple intelligence and Sternberg’s triarchic model. The two theories are similar in that they posit that intelligence is not a single trait but rather is made up of subcomponents, however distinct differences exist between them. Gardner (1983) argues for the notion of multiple intelligences and proposes eight relatively independent types of intelligence which include linguistic, logical-mathematical, spatial, bodily kinesthetic, musical, interpersonal, intrapersonal, and naturalist intelligences. He also says that we can develop these intelligences through environmental enrichment, the strength of our intelligences on the eight types lies in a continuum, that there are different ways of demonstrating our proficiency in intelligence and that they work together in complex ways. Gardner defines intelligence as the human ability to solve problems or to make something that is valued in one or more cultures. Sternberg (1990) had proposed a triarchic theory of intelligence. According to Sternberg, intelligence is made up of subcomponents that include the processes that underlie behavior or the componential intelligence, the ability to relate to novel tasks or new ideas in one’s environment or experiential intelligence, and the ability to adapt, select or shape one’s environment or contextual intelligence. For Sternberg, intelligence is purposive adaptation to, selection of and shaping of real-world environment relevant to one’s life and abilities (Sternberg, 1989). In comparing multiple intelligence to the triarchic theory of intelligence, we can observe that MI has emphasized the content and construct of intelligence while Sternberg focused on the way people gather and use information. Multiple intelligence theory identified eight types of intelligence and has encouraged the educational community to think of student intelligence in these terms and that each of the types should be enriched and developed. While Sternberg, stresses the process by which a student acquire, learn and use information and knowledge and these abilities are intelligences that is always present in all of us and can be enhance by further training and education. I believe that Sternberg’s triarchic model of intelligence is more relevant in psychology today than multiple intelligence. The theory holds that intelligence is made up of componential, experiential and contextual abilities which are reflective of the traditions of psychology, to understand behavior, to learn through experience and to be masters of our environment. Thus the model has wider implication in the field of psychology, at present it has been used to understand the intellective abilities of racial and minority groups in school (Suzuki & Aronson, 2005). It has also been applied extensively by a gifted and talented school and has yielded positive results such as improved test scores and teacher morale (English, 1998). The theory has also been applied to adult education (Sharan & Rosemary, 1998). Moreover, the theory is built upon a solid tradition of scientific rigor and academic discourse, it has been supported by researches along the years although it has been surpassed in popularity by MI. References Caffarella, R. & Sharan, R. (1998). Learning in Adulthood: A Comprehensive Guide 2nd ed. Jossey-Bass. English, L. (1998) Uncovering Students' Analytic, Practical and Creative Intelligences: One School's Application of Sternberg's Triarchic Theory. School Administrator, Retrieved July 2, 2006 from http://www.aasa.org/publications/content.cfm?ItemNumber=4284 Gardner, H. (1983). Frames of Mind. New York: Basic Gardner, H. (1987). Developing the spectrum of human intelligences. Harvard Educational Review, 57, 187-193 Sternberg, R. (1988). The Triarchic Mind. New York Sternberg, R. (1990). Metaphors of mind: Conceptions of the nature of intelligence. New York: Cambridge University Press Suzuki, L. ; Aronson, J. (2005). The cultural malleability of intelligence and its impact on the racial/ethnic hierarchy. Psychology, Public Policy, and Law 11, (2) 320–327 ; ; ; ;